WiseGRID's main objective is to provide a set of solutions and technologies to increase the smartness, stability and security of an open, consumer-centric European energy grid. The project will combine an enhanced use of storage technologies, a highly increased share of Renewable Energy Sources (RES) and the integration of charging infrastructure to favour the large-scale deployment of electric vehicles. It will place citizens at the center of the transformation of the grid. WiseGRID goes beyond empowering prosumers. On top of having a consumer-centric approach, the project will make a difference in the market by delivering tools that facilitate the creation of a healthy, open market where not only ‘traditional’ utilities but also players such as electric cooperatives and SMEs can play an active role, contributing therefore effectively to the transition to energy democracy. WiseGRID integrated solution will be demonstrated and evaluated under real ife conditions in 4 large scale demonstrators - in Belgium, Italy, Spain and Greece - under different technical, climatological, regulatory, legislative and social conditions. With different technologies such as smart metering, smart home appliances, batteries, EVs, etc., WiseGRID wants to create a win-win situation for both grid and consumers, allowing active participation, protection and empowerment of the European consumers and prosumers. Technologies and methods to gain advanced monitoring and awareness of variable generation, integration of Virtual Power Plants and microgrids as active balancing assets will be reached. Optimization of the market deployment of the storage systems, manage and balance the network optimally, responding better to changes in demand and reducing at the same time losses in distribution, smart integration of electric mobility services for charging, providing storage capacity or to supply electricity to the grid, including the possible use of their batteries as storage systems will be the strategic goals of WiseGRID project. Emotion will be part of the Italian pilot providing the Car-sharing services of electric vehicle.